Objectives

“The company needs to turn its mission into detailed supporting objectives for each level of management.” (Marketing an Introduction, Armstrong /Kotler, p.41) In order for a company to achieve and be more successful, it should have basic objectives. The objectives are the ideas that the company will be committed to deliver a great performance for its consumers.  The objectives that my Phileas and Fogg snack will have are to promote a profitable and sustainable snack that meets the needs of our consumers, to provide an unforgettable snack that people will crave again, to provide with excellent customer service, and to be the our consumers favorite alcohol snack. It first starts with goals that I want my snack to achieve which then they will convert into our goals. “These goals then become the company’s current marketing objectives.”  (Marketing an Introduction, Armstrong /Kotler, p.43) The objectives of the company are very important because it helps the company/ brand remembers what their goals and the things that they want to achieve as a brand.