Business Mission Statement

"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment." (Marketing an Introduction, Armstrong /Kotler, p.39) A mission statement is one of the most important descriptions that a company can have. It shows their potential competitors and their consumers what really matters to them as a company as well as what they want to accomplish. A mission statement is what the company wants to achieve, and what it truly believes. Just like there are different kinds of companies there are different kinds of mission statements. Some mission statements are long and some are short. I believe Google has a great mission statement. "Google's mission statement isn’t something namby-pamby like “To be the world’s best search engine.” It’s “To organize the world’s information and make it universally accessible and useful.” "(Marketing an Introduction, Armstrong /Kotler, p.41) It can be hard to come up with a good and meaningful mission statement because that is how people will remember your company. Phileas Fogg snacks are more than just a product to use, it is a product that you consume. Therefore, it has to be more than just good, it has to serve high-quality of ingredient, so that the final product is significant. My mission statement for my Phileas Fogg snack is the following: We are dedicated to provide with the highest quality of ingredients to offer our consumers the most excellent alcohol snack that they have been looking for.