Marketing: Week 2 EOC: Boston Consulting Group

Technology in entertainment has severely changed over the recent years. "In 1982, Creative Computing magazine picked up on the idea that Tennis for Two might be the first video game ever and it published a story on the game in that year's October issue." (http://www.bnl.gov/about/history/firstvideo.php) In the year of 1985, the first Nintendo system came out and it end up "Selling over 60 million units, people brought games like Mario and Zelda into their homes for the first time on the NES." (http://www.nintendo.com/corp/history.jsp) The Nintendo company has continued to come up with new technology in the video game area. I believe that Nintendo as a video game company and their video game system, The Wii stands in the Star of the BCG Growth-Share Matrix. This is one of the video game companies that has been there since the beginning, and that is why I feel that they are in the Star. I believe they listen to their target audience as well as how technology is changing and growing. They are one of the companies that have adapted to the changes of technology and have come up with innovated ideas and creations for their consumers. I would say that in the BCG Growth-Share Matrix, the Xbox 360 + Kinect would fit the category of the Cash Cow. I believe that this system fits in this category because they are also changing and adapting to new technology. "Because with Kinect, there are no controllers. Or remotes. There's just you. And if you ask us, that's all you need." (http://www.xbox.com/en-US/KINECT) I really do like the idea of no controllers when you play video games, it gives it a more interactive concept to the idea of video games and I think it is more interesting and can be more fun. I also think it's a better way to have fun because your actually working out instead of just being lazy and just sitting down. I really like how this company has changed many things in the video game industry. Lastly, I think that the PlayStation would fit in the Question Mark category of the BCG Growth-Share Matrix. I believe this because I don't think they are as innovative as the previous companies, although they have really good products. It's very interesting to see how many companies innovate and adapt to the environment and everything around them, while other companies think they have a good product, and they forget about the idea of innovation.

Sources:
http://www.bnl.gov/about/history/firstvideo.php

http://www.nintendo.com/corp/history.jsp

http://www.xbox.com/en-US/KINECT

http://us.playstation.com/