Week 10 EOC: What are the benefits vs the features?

My Phileas Fogg snack has many benefits and features. “Given their wants and resources, people demand products with benefits that add up to the most value and satisfaction.” (Marketing an Introduction, Armstrong /Kotler, p.6) In order to sell your product, consumers want benefits from the product. Some of the benefits that my product has are that liquor goes extremely well with my Phileas Fogg snack. Another benefit that my product has is that it is a premium product that will be available at bars as well as clubs tat people enjoy and like going to. “The company can offer greater customer value either by charging lower prices than competitors, or by offering more benefits to justify higher prices.” (Marketing an Introduction, Armstrong /Kotler, p.53) When a product has benefits that consumers love, then there will be more consumers interested in purchasing your product. Some consumers also love to have features on their products. Ford and many other companies are great examples of business that have different features so that their consumers are satisfied with their product. “Ford offers several Escape models and dozens of optional features.” (Marketing an Introduction, Armstrong /Kotler, p.54) There are some consumers who only like the basics, and there are other consumers who like more features. The feature that my Phileas Fogg snack will have is the way it is packaged. The packaging of my snack will be unique because it will be in a package that looks like a big red pepper.  Another feature that my snack will have is the great spicy savory flavor to it. The look of my actual snack will also be a feature because it will look like a fresh shrimp. Lastly, my product will be sold for $3.99 for 2.5oz of product. My product will be valued because it will be a premium product sold at an affordable price.