Situation or SWOT Analysis

In order for a company to succeed and keep in mind of how their company needs to grow and flourish,  they must carry out a SWOT analysis. " The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)." (Marketing an Introduction, Armstrong /Kotler, p.55) Strengths for a company are considered to be positive situational factors that can help a company serve their consumers, resources, capabilities, etc. The strengths for my Phileas Fogg "Camarones Ardientes" snack are that there is no other snack in the market that offers a hot spicy shrimp snack that goes well with alcohol. Another strength that my snack will have is the quality of the final product. The quality will be exceptional compared to the other snacks that are available in the market at this time. Consumers will want to try out my product because my snack will be savory and it will be as well extraordinary. A weakness is considered to be internal limitations/ and or negative situations that can get in the way of a company's performance. Since there are a lot of other snacks out there in the market, one of the weaknesses that my Phileas Fogg snack can have is that some consumers might not want to purchase the snack because of its cost, yet when they will try my product they will certainly be more than happy to buy it again. " Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. " (Marketing an Introduction, Armstrong /Kotler, p.55) An opportunity for my Phileas Fogg snack is that our culture is more open- minded to explore new things. With this being said, the public will be more than happy to try my product. Another opportunity for my Phileas Fogg snack is that the target market that my snack that I am aiming for is willing to pay the price of my snack. "Threats are unfavorable external factors or trends that may present challenges to performance." (Marketing an Introduction, Armstrong /Kotler, p.55) A threat that I can see my Phileas Fogg snack going through is if my target market does not enjoy/ or like shrimp. Another threat that my snack can have is if my target audience does not enjoy a spice and their snack. 

Objectives

“The company needs to turn its mission into detailed supporting objectives for each level of management.” (Marketing an Introduction, Armstrong /Kotler, p.41) In order for a company to achieve and be more successful, it should have basic objectives. The objectives are the ideas that the company will be committed to deliver a great performance for its consumers.  The objectives that my Phileas and Fogg snack will have are to promote a profitable and sustainable snack that meets the needs of our consumers, to provide an unforgettable snack that people will crave again, to provide with excellent customer service, and to be the our consumers favorite alcohol snack. It first starts with goals that I want my snack to achieve which then they will convert into our goals. “These goals then become the company’s current marketing objectives.”  (Marketing an Introduction, Armstrong /Kotler, p.43) The objectives of the company are very important because it helps the company/ brand remembers what their goals and the things that they want to achieve as a brand.

Business Mission Statement

"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment." (Marketing an Introduction, Armstrong /Kotler, p.39) A mission statement is one of the most important descriptions that a company can have. It shows their potential competitors and their consumers what really matters to them as a company as well as what they want to accomplish. A mission statement is what the company wants to achieve, and what it truly believes. Just like there are different kinds of companies there are different kinds of mission statements. Some mission statements are long and some are short. I believe Google has a great mission statement. "Google's mission statement isn’t something namby-pamby like “To be the world’s best search engine.” It’s “To organize the world’s information and make it universally accessible and useful.” "(Marketing an Introduction, Armstrong /Kotler, p.41) It can be hard to come up with a good and meaningful mission statement because that is how people will remember your company. Phileas Fogg snacks are more than just a product to use, it is a product that you consume. Therefore, it has to be more than just good, it has to serve high-quality of ingredient, so that the final product is significant. My mission statement for my Phileas Fogg snack is the following: We are dedicated to provide with the highest quality of ingredients to offer our consumers the most excellent alcohol snack that they have been looking for. 

Week 8 EOC: Phileas Fogg Adventure

It was a hot summer night for the adventurous professor, Phileas Fogg, ready to go home after a long day of grading archeology reports in his office.  As I was getting ready to walk out of my office, I hear a knock on my door, and I wondered who could it be at this time.  When I opened the door, there was no one there, as I looked down I saw this box wrapped as a gift. The box had a card that said, "To: Phileas Fogg, From: Yelena, de La Isla Del Encanto". When I read this I was very confused because I had no idea what that meant. As I unwrapped the box I was very curious to see what was inside. When I finally got it opened I was amazed of what was in it. It was a meal. I was extremely hungry after grading all of those papers, so I decided to try this dish. It was shrimp covered in a rich red sauce. When I to taste it, and as I was putting it into my mouth I could taste the explosion of the flavors that this amazing dish had. It was very spicy, savory, and crunchy. I knew this dish wasn't from anywhere close to where I was in, I had to find out from where this dish came from. I decided to go to one of my Hispanic friend's house, Julian, to find out what the card meant. Julian told me it meant that it was from a women named Yelena that is from the Island of Enchantment. I was very confused because I still didn't know what that meant. My friend Julian told me that Puerto Rico is known to be La Isla Del Encanto. I knew I had to go to Puerto Rico to find the women that sent me this delicious dish. Julian decided to come with me to Puerto Rico. When we got to the beautiful island of Puerto Rico, Julian and I decided to go to a bar in Cayey. When we were in the bar I heard a man say "Yelena". I decided to go up to him, and I asked him if he knew where she was at. He said "she is hard to find". He told me that she lived in a cave, very deep in the forest of Cayey, Puerto Rico.  I decided to go to that cave, but certainly it wasn't easy to get there. There were mountains and trees that I had to climb. There were also raging rocky rivers that I had to swim through, then I finally found the cave were Yelena was at. Yelena was very beautiful, she had long black hair. After admiring her beauty, I decided to ask her about the wonderful savory shrimp that she sent me. She gave me a glass bottle that had a red substance inside that sort of look like a red sand. I decided to take the lid off the bottle and I smelled it; smelling this substance really burned. I decided to taste it, and it seem to taste like a truly crushed red pepper. I asked her to tell me where this came from and she told me that thousands of years ago, the people of Puerto Rico found beautiful exotic red peppers. I asked Yelena how she made that savory shrimp, and she told me that the shrimp was fried to perfection, and other types of peppers where mixed together to be added on to the shrimp. Then she told me that one of the secret ingredient to that wonderful shrimp that I tasted was that crushed red pepper that I had in my hands. I was amazed that I had the secret ingredient in my hands, and so I asked her if she was willing to be a part of my future adventures, and unexpectedly she said, "yes ". Because of Yelena I had one of the best experience finding a delicious spicy shrimp in Puerto Rico. 

Week 7 EOC: The Pitch

My version of Phileas Fogg snack will be very similar to their chips snack. My adult snack is inspired by the beautiful island/country of Puerto Rico. The Puerto Rican dish is called "Enchilado de Camarones". This dish is made from different spices that are added on after the shrimp has been peeled. My adult version of Phileas Fogg snack will be a little different from the real Puerto Rican dish. My version will be made out of corn chips and it be in shape of a shrimp. My snack will be shrimp toasted with a translational flavor of really spicy shrimp. I decided to go with a spicy snack because I feel that, the hotter the spice , the better it is for an adult snack. I chose Puerto Rico for my country because I believe that Puerto Rico is a beautiful island that is perfect for any adult, and for the purpose of this project. When I thought about the project that we have to do, I thought about Puerto Rico right away because I feel that it is the perfect place to get a new Phileas Fogg snack. The narrative for my Phileas Fogg will start with a woman that is with her friends in a Puerto Rican bar drinking. She looks at everyone around in the bar thinking if she is the only wanting to have something good to munch on while she drinks. She wonders off and thinks of how all of the drinking bar snacks are dull and tasteless. She had a craving for really spicy shrimp. Then she thought, "that is exactly what I want a bar snack to taste like." She talked to people that enjoy drinking and ask them of what they thought about her idea. Her idea was taken into consideration, and new delicious bags of toasted spicy shrimp were integrated into all bars in Puerto Rico.

Week 6 EOC: Me x3

http://fabulousfinds4.blogspot.com/2012/04/
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There are many things and words that can describe a person's personality. I am a person that is creative, ambitious, as well as very feminine. I believe that some of the things that I personally own that define my personality are my nail polishes, my Mac Book Pro laptop computer, and my high heels. I believe that the nail polishes that I own define my personality because I am a person that is very creative, and with my nail polishes I can do whatever I want and show my creativity as well. There are so many different colors and shades of nail polishes that get me inspired to create designs on my nails that show of my creativity. My nail polishes are for sure one of the things that I own that define my personality.

http://uk.hardware.info/reviews/2833/apple-
macbook-pro-with-retina-review

I am also a very ambitious person that likes to learn to things. I am the type of person that always wants to keep moving forward, and doesn't settle for something small. I like to grow as a person, and like to learn as much as I can. I choose my Mac Book Pro laptop computer to define my ambitiousness because I use my computer to do the research that I need that helps me learn, and grow as a person. Whenever I don't know a certain things I look it up in my computer, and I don't give up until I find what I was looking for. My Mac Book Pro is another product that I own that certainly describes my personality. I am also a girl who is very feminine. I love everything about the

http://www.mompreneurmogul.com/2013/07/mom
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fashion industry, and I love feminine clothes, bags, shoes, accessories, make-up, and so on. I chose my high heels to represent my feminine personality because I feel that a women looks very feminine in high heels. There are a lot of women who do not enjoy walking in high heels, and do not like wearing them as well. Me in the other hand do enjoy walking in high heels. Whenever I am looking for a type of shoe, high heels always attract me. I feel that high heels make a women look more feminine. My high heels are another item that definitely define my personality. 

Week 5 EOC: Social Networks and Job Hunting

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Social media is not only a place where people from all over the world can socialize, but now it is a place where it can be used for job recruitment. Social networks have help so many people for those who are interested in finding a job. Social media/ networks have help many companies and employers as well."More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening traditional job boards and competing with LinkedIn Corp., which has dominated the online professional networking arena." (mailattachment.googleusercontent.com) Many companies have incorporated the social networks that are available all over the world into their companies. It seems that the social network, Facebook, has helped a few companies on recruiting jobs. These companies are being smart and they are allowing their company to grow and use social networks to help them on job recruitments. Although " Facebook's use as a job-recruitment tool remains small, but its appeal may be growing. Some recruiters say they have all but eliminated their spending on job boards, which can charge a few hundred dollars per job posting, depending on volume." (wsj.com) Some social networks are still small for helping companies recruit for jobs, but the numbers are certainly increasing. " Two-thirds of companies already use Facebook (FB) to find recruits using the site’s friend-finding search function, while 54 percent use Twitter to learn about potential candidates’ views and interests, according to a June survey of more than 1,000 HR professionals by recruiting software maker Jobvite." (http://www.businessweek.com) The world keeps changing with all of the technology that is around us. All of the social media and networks are being helpful not only for the public, but also for all of those companies that are in search of new employees. Social media like Facebook and Twitter have given many people the opportunity to find a job that they love, as well for companies to find those employees that they want.
Sources: https://mailattachment.googleusercontent.com/attachment/u/0/?ui=2&ik=3551bb32de&view=att&th=1407bf88210a664d&attid=0.1&disp=vah&safe=1&zw&saduie=AG9B_P97bfR_GaKdUE910Wp2gxUw&sadet=1376501747327&sads=nyFUq9jsw6JAerDhs9oObZMhQCk&sadssc=1
wsj.com
http://www.businessweek.com/articles/2012-12-13/job-recruiters-turn-to-linkedin-social-media-startups